Oh La La Glamping

Bringing National Parks Spirit Into A Hip Glamping Site

Branding, Identity, Print

Project Background

Ohlala Glamping is a hip glamping ground inspired by America's National Park situated close to Khao Yai National Park, Thailand's third-largest and one of the most visited national parks. Aspiring to be an ideal place for weekend getaways for city dwellers, Ohlala Glamping needs a strong brand presence to communicate its beautiful location and extraordinary glamping experience.

Challenge

To present the location and its surroundings, including the experience that Ohlala Glamping offers, we set a goal early on in the Ohlala Glamping's team to design a brand identity that captures all of the highlights of the site and is hip enough to attract the target audiences.

Solution 

Illustrations gave us the ability to communicate various natural elements, mountains, trees and rivers, and other glamping activities in one place. It allows us to display the natural surroundings and serenity of the site.

The brand identity design currently acts as a guideline for other design needs in the glamping site and its communication channels: signages, wayfinding, and social pages.